Elevating Brands Through Culture, Strategy, and Design.

About

Some people thrive in established systems. Others, like me, enjoy building the machine.

With over 30 years of experience in brand development and visual storytelling, I’ve led creative for everything from streetwear to legacy artists to billion-dollar sports franchises. I’ve worn hats across multiple departments: creative, brand, production, events, and business development — always with culture at the center.

Currently serving as Senior Designer at EMPIRE, where I’ve worked across artist merch, lifestyle campaigns, and strategic collaborations — blending design, production, and cultural storytelling.

Core Traits

• Strong communicator — with suits or streetwear

• Detail-oriented without losing the big picture

• Culturally rooted and financially strategic

Key Skills

• Brand Strategy & Development

• Creative Direction & Visual Design

• Conceptual Campaign Building

• Artist & Partner Relations

• Event Production & Activation

• Business Development

• Cross-Department Collaboration

Select Accomplishments

• First Bay Area streetwear brand to show at MAGIC (1998)

• Clio Awards Bronze & Shortlist (2025)

• Over 30 years of ongoing relevance in culture-driven industries

• Designer & creative lead on merch for EMPIRE’s top talent

• Deep portfolio of lifestyle and music-based brand campaigns

Notable Clients & Collaborations

• Manny Pacquiao

• Alicia Keys

• Fall Out Boy

• Crooks & Castles

• San Francisco 49ers

• Adidas

• NFL

• MLB

• EA Sports

• Napster

• Ben Baller

• MTV

• Winterland